The Call to Adventure
Tell authentic brand stories.
That's what they tell us. Sounds easy, right?
How do you tell authentic brand stories when you sell toilet plungers? Surely nobody wants to talk about this. How do we make this pop? How can we make it sexy?
The truth is it's difficult to "sex up" a seemingly boring topic without being fake (or worse, dishonest).
But there is a better way.
Making your brand "sexy" is about your brand. When you make your stories about your customer - it will always be appealing to them. After all, who doesn't love to hear about themselves? And who doesn't love being the hero?!
The Call To Adventure looks at classical storytelling and highlights are common structure that will understand how heroes are constructed in storytelling. By understanding the challenge your customer is overcoming and their experiences along the way - you can tell the story of your customer's heroic victory.
Instead of trying to make your brand the hero and the star of the show - focus on your customer. Cry with them as they face their challenge. Teach them as they learn how to overcome adversity. Cheer them as they fight their ultimate foe. Celebrate with them as they emerge victorious. Enable them to help their friends to prevail.
The Call to Adventure will help you to tell your customer's story as they progress through the customer journey, using the same formula that has created the most endearing tales and adventures in history.
That's what they tell us. Sounds easy, right?
How do you tell authentic brand stories when you sell toilet plungers? Surely nobody wants to talk about this. How do we make this pop? How can we make it sexy?
The truth is it's difficult to "sex up" a seemingly boring topic without being fake (or worse, dishonest).
But there is a better way.
Making your brand "sexy" is about your brand. When you make your stories about your customer - it will always be appealing to them. After all, who doesn't love to hear about themselves? And who doesn't love being the hero?!
The Call To Adventure looks at classical storytelling and highlights are common structure that will understand how heroes are constructed in storytelling. By understanding the challenge your customer is overcoming and their experiences along the way - you can tell the story of your customer's heroic victory.
Instead of trying to make your brand the hero and the star of the show - focus on your customer. Cry with them as they face their challenge. Teach them as they learn how to overcome adversity. Cheer them as they fight their ultimate foe. Celebrate with them as they emerge victorious. Enable them to help their friends to prevail.
The Call to Adventure will help you to tell your customer's story as they progress through the customer journey, using the same formula that has created the most endearing tales and adventures in history.
Help me understand your needs and provide you with meaningful information when we chat.
