The One Page, Instant Marketing Plan
Imagine a carrot farmer who sets out every morning, toils in the hot sun and returns with a crop of potatoes. Did he achieve something? Sure. But not what he set out to do.
If his customers expect to buy carrots from him, they may not be willing to settle for a potato.
I come across many marketers in corporate and agency who don't follow a methodical approach to campaigns. It always starts with "the big idea" and then logistics, influencers and budget.
When the campaign is over there is a desperate scramble for metrics. What did we achieve?
There will always be metrics. You probably achieved something. Is it what you set out to achieve?
If his customers expect to buy carrots from him, they may not be willing to settle for a potato.
I come across many marketers in corporate and agency who don't follow a methodical approach to campaigns. It always starts with "the big idea" and then logistics, influencers and budget.
When the campaign is over there is a desperate scramble for metrics. What did we achieve?
There will always be metrics. You probably achieved something. Is it what you set out to achieve?
Help me understand your needs and provide you with meaningful information when we chat.
